Today’s consumers demand value in healthcare

The move toward price and value transparency is but one piece of the industry’s momentum toward a truly consumer-centric, value-based healthcare system -- one that is accessible, connected, and personalized. Such a system will empower consumers to make more informed decisions about the care they receive, where they receive it, and how they pay for it.

To compete in this environment, provider organizations will need to better meet consumer desire for understandable, and predictable, pricing, while understanding price transparency is not a monolithic concept solvable by a “one-size-fits-all” approach, particularly if the offering doesn’t reflect real value to the consumer.

In this paper, we offer insight into the consumer trends that drive price and value transparency, as well as considerations for providers and payers to better achieve price transparency and advantageous positioning in a competitive marketplace.