The ‘new normal’ demands new front office strategies

Webcast overview

COVID-19 has had an extraordinary effect on patients and healthcare providers- negative impacts on patient volumes and elective procedures; cuts to operating and capital budgets; and talent acquisition and retention challenges.

To understand the impact and aftereffects of COVID-19 on life sciences organizations and how the front office (particularly the sales organization) must retool for this “new normal,” the KPMG Sales Transformation team conducted a pulse survey of almost 100 providers including surgeons, primary care, and hospital C-suite members. This first piece in this webcast series incorporates these findings and provides strategic recommendations to mitigate the impacts of recent years and maximize selling opportunities for the future. Read our recently published related blog The ‘new normal’ demands new front office strategies to learn more about how we can help your organization


Alex Tolmasoff

Alex Tolmasoff

Director Advisory, C&O Commercial, KPMG US