Global automotive executive survey 2019

As the global auto industry enters a phase of restructuring, global auto executives named connectivity and digitization the number one automotive trend in the 20^th KPMG Global Automotive Executive Survey (GAES). The survey overwhelmingly shows that executives believe a shift in the industry is imminent and players will need to build on core competencies while defining a new role for themselves beyond traditional expertise. However, the results also show that most executives show little fear that auto company profitability will decrease. KPMG warns, though, that profitability will decrease as original equipment manufacturers (OEMs) will soon be confronted with tough market conditions and shrinking global markets if they don’t act now to prepare for the industry of tomorrow.

Other key insights identified in the annual KPMG GAES, a survey of almost 1000 executives in the automobile and technology industry and approximately 2000 consumers from around the world, include:

• Auto industry is likely to be driven by policies and regulations
• Countries are likely to match powertrain technology to their raw materials: expect the US to focus on internal combustion engines (ICEs) and fuel cell electric vehicles (FCEVs) while China rules the e-mobility market
• Retail landscape is undergoing dramatic transformation – number of retail outlets will be reduced or transformed by 30-50 percent by 2025
• No one player will master the value chain alone – more companies may be willing to cooperate in the future
• Majority of consumers want to buy a hybrid as their next vehicle
• Battery electric vehicles (BEVs) reclaim spot over fuel cell electric vehicles (FCEVs) as the year’s number one manufacturing trend
• Toyota named by executives as the brand positioned for best future success, followed by BMW and Tesla

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